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Amazon Prime Day, Customers Shopping at Record Level

Amazon said on Tuesday morning that this Prime Day Amazon customers are shopping at “record levels” worldwide.

This event which is 30-hour began Monday night at 9 p.m. ET. By 4 a.m. Tuesday. Amazon said that millions of Prime members globally had already shopped the website for bargains and “lightning deals.”

The details are nor offered by Amazon on what it called record level shopping, whether it represented the numbers of shoppers or the amount sold.

Amazon said in the U.S., the Amazon Echo was the best -selling item by 4 a.m. and the Echo was selling for $89.99 on Prime Day, half the usual price. The other best-selling deals contain those for Amazon Echo Dot, a 23andMe DNA test and Amazon’s Fire 7 Tablet with Alexa.

Shoppers must be Amazon Prime members ta enjoy the advantage of discounts, which costs $99 a year and also includes perks like free, two-day shopping, access to Prime Video and Prime Music. Amazon’s stock closed Monday up 1.8 percent and shares were falling 0.78 percent on Tuesday morning.

This is the third year of this shopping event and this is best known for offering shoppers some of the best deals on Amazon’s own products especially, electronics. Prime Day was the “biggest day ever” in the year 2016, for the Amazon devices globally and for each Amazon device category which includes the Fire tablets, Fire TV, Kindle e-readers and Alexa-enabled devices, said by Amazon. And this year new deals are available at Amazon and at every five minutes new deals are hitting Amazon’s website and they will be present for the Prime members until 3 a.m. ET Wednesday.

Some of the products are already sold out on Tuesday morning and it puts customers on waiting lists as they scoured the best deals on each and everything from toothbrushes to laptops, Under Armour gear to trail mix.

And many of the Amazon’s competitors were seen to introduce their online shopping traffic on Tuesday and they are trying to roll out their own deals. For example, EBay has posted a banner on its website reading, “Their Prime Deal Is Our Everyday Deal.”

Piper Jaffray analyst Michael Olson told CNBC: “This day is really about seeding the market. Discounting the Echo devices, discounting grocery is driving future growth.”


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