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Google with Record $2.7bn EU Fine

The latest news about Google is that it has been fined 2-42bn euros by the European Commission after it ruled the company had abused its power by promoting its own shopping comparison service at the top of the search results. This amount which is faced by the Google is the controller’s largest penalty to date against a company accused of distorting the market.

The rulings also give the order to Google to end its anti-competitive within 90 days or be ready for facing the further penalty. And the US Company may decide to appeal. If it fails to alter the way it operates the service within the time frame of three-month, it could be forced to make payments of 5% of its parent company Alphabet’s average daily worldwide earnings.

$14m a day is the company’s most recent earnings. Google has formerly suggested that eBay and Amazon had more influence over the public’s spending habits. The commission views are “failed to fit the reality of how most people shop online.” Said by Google. However, this decision could set a model that determines how the EU’s civil service handles related complaints about the prominence Google gives to its own maps, flight price results and local business listings within its search tools.

The Google is investigating by the European Commission since late 2010. The probe was encouraged on by the complaints from Microsoft, among others. The rival tech giant has chosen not to comment on the ruling after the two stuck a deal last year to try to avoid such legal battles in the future.

The European Commission has been investigating Google Shopping since late 2010.

The chief executive of Kelkoo Richard Stables told the BBC, “An entire industry has suffered because of Google’s unlawful anticompetitive behavior, and it has become a genuine struggle for survival for the likes of us.”

“At the same time, Google abuse has raised costs for merchants, and it has meant higher prices for consumers and much more limited choice.”

The European Commission continues to follow two separate cases against Google. The first one is the technology company made it difficult for others to have their apps and search engines preinstalled on Android services. The second one is Google took steps to restrict rivals, ads from appearing on third-party websites that have installed a Google-powered search box.

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